Project Description
CHINESE NEW YEAR
Gaviscon Malaysia & Singapore were looking at social to help increase its relevance & awareness during CNY. Our data & insights team highlighted that during festive seasons, and Twitter exploded with chatter centred around behaviours that cause heartburn & indigestion. In other words, Gaviscon territory.
ONE ON ONE. SPECIAL ONE.
Throughout the festivities, we flooded Twitter with personalised real-time conversations centred around consumer behaviours that would cause heartburn & indigestion. If you tweeted about food, we replied. Smoking? The customised video replies proved to be a hit, with many consumers retweeting, replying and amplifying our message in social during CNY.
ONE ON ONE. SPECIAL ONE.
Throughout the festivities, we flooded Twitter with personalised real-time conversations centred around consumer behaviours that would cause heartburn & indigestion. If you tweeted about food, we replied. Smoking? The customised video replies proved to be a hit, with many consumers retweeting, replying and amplifying our message in social during CNY.
Unit K03-13-05 & 06, Tower 3,
UOA Business Park, Jalan Pengaturcara U1/51A,
Seksyen U1, 40150 Shah Alam, Selangor, Malaysia.
+603 55693550
