SCARING THE S#!T OUT
OF MALAYSIAN CELEBRITIES

We had a challenge. Sunway Lagoon was looking at a digital-only strategy to drive ticket sales to their annual Halloween event, Nights of Fright 2.

SOCIAL CURRENCY

We didn’t re-invent the wheel. We just identified strong social currencies and infused it into the campaign story. By using influencers and a familiar format – scaring people – a simple narrative was developed to convince audiences that Sunway Lagoon was genuine in their promise to deliver a terrifying & fun Halloween experience.