We didn’t re-invent the wheel. We just identified strong social currencies and infused it into the campaign story. By using influencers and a familiar format – scaring people – a simple narrative was developed to convince audiences that Sunway Lagoon was genuine in their promise to deliver a terrifying & fun Halloween experience.
10% CTR (Industry avg. 2%)
3 x Ticket Sales vs. Previous Year
Unit K03-13-05 & 06, Tower 3,
UOA Business Park, Jalan Pengaturcara U1/51A,
Seksyen U1, 40150 Shah Alam, Selangor, Malaysia.