Project Description

SCARING THE S#!T OUT
OF MALAYSIAN CELEBRITIES

We had a challenge. Sunway Lagoon was looking at a digital-only strategy to drive ticket sales to their annual Halloween event, Nights of Fright 2.

SOCIAL CURRENCY

We didn’t re-invent the wheel. We just identified strong social currencies and infused it into the campaign story. By using influencers and a familiar format – scaring people – a simple narrative was developed to convince audiences that Sunway Lagoon was genuine in their promise to deliver a terrifying & fun Halloween experience.

0%
10% CTR (Industry avg. 2%)
0%
3 x Ticket Sales vs. Previous Year

Unit K03-13-05 & 06, Tower 3,
UOA Business Park, Jalan Pengaturcara U1/51A,
Seksyen U1, 40150 Shah Alam, Selangor, Malaysia.

+603 55693550

[email protected]     d0lph1n.com

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