Project Description

KIA CHINESE NEW YEAR

Kia were struggling with their after sales image, and wanted to introduce their new initiative, Family Like Care. The challenge however, was in creating a low budget festive ad to create awareness against big budget competitor campaigns during the “primetime festive season.”

TOP FESTIVE AD 2014

Our unorthodox approach and “cheap on purpose”, behind the scenes treatment, caught the attention of many, making the list of several publications top 5 CNY ads. It even took the number 1 spot on popular news site says.com.

Unit K03-13-05 & 06, Tower 3,
UOA Business Park, Jalan Pengaturcara U1/51A,
Seksyen U1, 40150 Shah Alam, Selangor, Malaysia.

+603 55693550

[email protected]   d0lph1n.com

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