KIA CHINESE NEW YEAR
Kia were struggling with their after sales image, and wanted to introduce their new initiative, Family Like Care. The challenge however, was in creating a low budget festive ad to create awareness against big budget competitor campaigns during the “primetime festive season.”
TOP FESTIVE AD 2014
Our unorthodox approach and “cheap on purpose”, behind the scenes treatment, caught the attention of many, making the list of several publications top 5 CNY ads. It even took the number 1 spot on popular news site says.com.
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