Digitising-Funnel Tune Talk


GETTING TUNE TALK'S VOICE HEARD Back in 2011, social networks relied heavily on organic growth and virality for awareness. Promoted posts and other forms of content syndication were still non-existent. Enter Mat Tune. Malaysia’s very first, social ambassador for Tune Talk. +45% BRAND [...]

Digitising-Funnel Gaviscon


CHINESE NEW YEAR Gaviscon Malaysia & Singapore were looking at social to help increase its relevance & awareness during CNY. Our data & insights team highlighted that during festive seasons, and Twitter exploded with chatter centred around behaviours that cause heartburn & indigestion. In other words, Gaviscon territory. [...]

Out-Box Naza Kia


KIA CHINESE NEW YEAR Kia were struggling with their after sales image, and wanted to introduce their new initiative, Family Like Care. The challenge however, was in creating a low budget festive ad to create awareness against big budget competitor campaigns during the “primetime festive season.” [...]

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