SCARING THE S#!T OUT OF MALAYSIAN CELEBRITIES We had a challenge. Sunway Lagoon was looking at a digital-only strategy to drive ticket sales to their annual Halloween event, Nights of Fright 2. SOCIAL CURRENCY We didn’t re-invent the wheel. We [...]

GETTING TUNE TALK'S VOICE HEARD Back in 2011, social networks relied heavily on organic growth and virality for awareness. Promoted posts and other forms of content syndication were still non-existent. Enter Mat Tune. Malaysia’s very first, social ambassador for Tune Talk. +45% BRAND [...]

CHINESE NEW YEAR Gaviscon Malaysia & Singapore were looking at social to help increase its relevance & awareness during CNY. Our data & insights team highlighted that during festive seasons, and Twitter exploded with chatter centred around behaviours that cause heartburn & indigestion. In other words, Gaviscon territory. [...]