Digitising-Funnel Sunway Lagoon


SCARING THE S#!T OUT OF MALAYSIAN CELEBRITIES We had a challenge. Sunway Lagoon was looking at a digital-only strategy to drive ticket sales to their annual Halloween event, Nights of Fright 2. SOCIAL CURRENCY We didn’t re-invent the wheel. We [...]

Digitising-Funnel Tune Talk


GETTING TUNE TALK'S VOICE HEARD Back in 2011, social networks relied heavily on organic growth and virality for awareness. Promoted posts and other forms of content syndication were still non-existent. Enter Mat Tune. Malaysia’s very first, social ambassador for Tune Talk. +45% BRAND [...]

Digitising-Funnel Gaviscon


CHINESE NEW YEAR Gaviscon Malaysia & Singapore were looking at social to help increase its relevance & awareness during CNY. Our data & insights team highlighted that during festive seasons, and Twitter exploded with chatter centred around behaviours that cause heartburn & indigestion. In other words, Gaviscon territory. [...]

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