Out-Box Celcom


RAP BATTLE Hotlink had just produced a music video with famous local rappers called #Geramnye. A dig at other telco providers. Celcom asked us what we could do. In classic social fashion, we produced a reaction video #Bodonye #Poyonye. TROLL MISSION. SUCCESS. We [...]

Out-Box Naza Kia


KIA CHINESE NEW YEAR Kia were struggling with their after sales image, and wanted to introduce their new initiative, Family Like Care. The challenge however, was in creating a low budget festive ad to create awareness against big budget competitor campaigns during the “primetime festive season.” [...]

Out-Box Anlene


ENTERTAININGLY HARD SELL Anlene was suffering from lack of affinity & relevancy amongst the young & urban segment. How would content appeal to and educate the urban youth on Anlene’s product proposition? POSITIVE WOM & INTENT TO PURCHASE The campaign generated tremendous positive [...]

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