Experiences & Interactions

It’s about feeling it, not just liking it.

Goodyear Regional (APAC) –
125 Years In Motion

From Mandarin Oriental to Sepang Racetrack. KL played host to 14 countries (media, influencers & real customers) to experience the vision of Goodyear’s future first-hand. The interactive exhibit at Mandarin led to an adrenaline-pumping test of our tyres on the renowned Sepang circuit, making for an unforgettable showcase of Goodyear’s legacy and future.