maybank

Hari Hari Transaksi Hati

Hard sell, but heartfelt. That was the brief for Raya’s festive campaign. To do this, we looked at each transaction not just as a transfer of funds, but as an exchange of emotions. Every deal, a story; every payment, a connection. It’s finance with feeling, turning everyday banking into scenes from a life well-lived.

<Our first AI generative campaign. Long story. Ask us about it.>

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