MAYBANK Hari Hari Transaksi Hati Hard sell, but heartfelt. That was the brief for Raya’s festive campaign. To do this, we looked at each transaction not just as a transfer of funds, but as an exchange of emotions. Every deal, a story; every payment, a connection. It’s...
KIEHL’S Turtles Don’t Like Us ‘Future Made Better’ is a global initiative positioned under the umbrella of sustainability. Locally, we needed to pinpoint a relevant topic to activate it. Our ‘Turtles Don’t Like Us’ campaign, in partnership with WWF, aimed...
MAYBELLINE NEW YORK Superstay – Showdown It’s a face-off between Matte and Vinyl. Everyone has a favourite, but we wanted to put the choice in the spotlight. With a showdown to ignite the debate, we’re setting the stage for the internet to weigh in....
RECKITT BENCKISER Lindungi Hari Yang Dirayai Tasked with featuring 6 products in just 30 seconds to underscore the relevance of hygiene during Ramadan, we had a lot to convey in not a lot of time. To do this, we tuned into the sounds of everyday chaos – making...
MAYBELLINE NEW YORK Sky High – Be Limitless Many Muslim women struggle with removing makeup, often finding it a painful nuisance for prayers. This can get in their way, 5 times a day. For the modern day woman, everyday moments should be simpler and seamless...
